In a competitive radio market, Triple M and Hit have come out on top. Here’s how we’re listening in 2023.
Data from XTRA Insights puts the Southern Cross Austereo stations in first and second position in the 10+ Station Listened to Most category, with Hit in top spot with 20.6 per cent of listeners and Triple M with 20.1 per cent.
The category covers all age groups and serves as a tentpole measurement for listener engagement.
Star 101.9, part of ARN Media, is in third spot with 16.9 per…